Video Marketing Essentials

What you'll learn

• Planning campaigns
• Growing organic traffic
• Writing persuasive copy
• Measuring marketing results
• Understand brand building
• Understand marketing strategy and customer personas

Planned outline shown above (sample metadata). The detailed module and lesson list for this course hasn't been published yet.

Description

Master video marketing essentials with hands-on projects, real-world examples, and expert guidance designed for marketing courses learners.

What this course covers: Video Marketing Essentials works through brand building, marketing strategy and customer personas, SEO and keyword research and paid ads and campaign setup.

Skills you will build: writing persuasive copy, planning campaigns and growing organic traffic.

Practical applications: growing small businesses online, running brand campaigns and freelance and agency marketing work.

Who should take this course: marketers, business owners, creators and students who want to grow audiences and sales. No prior experience is needed — the course starts from the basics.

Learning outcomes: by the end of the course you should be able to apply brand building and writing persuasive copy to your own work or projects, and know which areas to practise next.

Requirements

• No prior experience required
• A computer or smartphone with internet access
• Time to practise each week

Your instructor

• A
  Aditya G. ★★★★★ 4.5/5 Sample review

  Clear structure from SEO and keyword research through to paid ads and campaign setup. I'd like a few more practice tasks, but overall very useful. The keyword research process alone doubled the traffic on my blog.

• A
  Aarav M. ★★★★★ 4.5/5 Sample review

  I joined to get better at planning campaigns. The practical exercises on marketing strategy and customer personas were exactly what I needed. Learned to read analytics instead of just collecting numbers.

• S
  Sanjana D. ★★★★★ 4.0/5 Sample review

  Good balance of theory and practice. The brand building lessons helped me apply writing persuasive copy in real situations. Campaign planning templates were practical and easy to adapt.

Sample reviews are illustrative demo content, not verified purchases. Ratings from learners will appear here once submitted.