Marketing

Social Media Marketing Strategy

Build a strong foundation in social media marketing strategy with this in-depth course featuring practical demos and actionable strategies.

4.1★★★★★(245 reviews) 1,380 learners 14 modules · 110 lessons · 2,100 min Advanced English

Created by Rohan Iyer, Growth Marketing Manager

What you'll learn

  • Planning campaigns
  • Growing organic traffic
  • Writing persuasive copy
  • Measuring marketing results
  • Understand social media marketing
  • Understand paid ads and campaign setup

Course curriculum

14 modules · 110 lessons · 2,100 min

Planned outline shown above (sample metadata). The detailed module and lesson list for this course hasn't been published yet.

Description

Build a strong foundation in social media marketing strategy with this in-depth course featuring practical demos and actionable strategies.

What this course covers: Social Media Marketing Strategy works through social media marketing, paid ads and campaign setup, copywriting that converts and content and email marketing.

Skills you will build: planning campaigns, growing organic traffic and measuring marketing results.

Practical applications: growing small businesses online, running brand campaigns and freelance and agency marketing work.

Who should take this course: marketers, business owners, creators and students who want to grow audiences and sales. It is designed for learners with solid experience in digital marketing who want advanced, in-depth practice.

Learning outcomes: by the end of the course you should be able to apply social media marketing and planning campaigns to your own work or projects, and know which areas to practise next.

Requirements

  • Solid working knowledge of digital marketing
  • Comfort with intermediate concepts
  • A computer with internet access

Your instructor

RI

Rohan Iyer

Growth Marketing Manager · 9+ years of experience

Rohan Iyer is a growth marketing manager with 9+ years of experience in digital marketing. Rohan teaches marketing strategy and customer personas and SEO and keyword research with practical, step-by-step examples.

Reviews

  • B
    Bhavna S. ★★★★★ 3.5/5 Sample review

    Well organised. Revisiting the content and email marketing part a second time really helped it click. Learned to read analytics instead of just collecting numbers.

  • N
    Neha A. ★★★★★ 4.5/5 Sample review

    Good balance of theory and practice. The paid ads and campaign setup lessons helped me apply growing organic traffic in real situations. Campaign planning templates were practical and easy to adapt.

  • A
    Aarav M. ★★★★★ 3.5/5 Sample review

    I joined to get better at planning campaigns. The practical exercises on social media marketing were exactly what I needed. The keyword research process alone doubled the traffic on my blog.

Sample reviews are illustrative demo content, not verified purchases. Ratings from learners will appear here once submitted.

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