Marketing

Content Creation Strategy

A comprehensive course on live workshop: content creation strategy, covering core concepts, practical applications, and industry best practices.

4.0★★★★★(250 reviews) 1,860 learners 6 modules · 58 lessons · 2,100 min Beginner English

Created by Pallavi Mehta, Digital Marketing Strategist

What you'll learn

  • Planning campaigns
  • Growing organic traffic
  • Writing persuasive copy
  • Measuring marketing results
  • Understand social media marketing
  • Understand marketing strategy and customer personas

Course curriculum

6 modules · 58 lessons · 2,100 min

Planned outline shown above (sample metadata). The detailed module and lesson list for this course hasn't been published yet.

Description

A comprehensive course on live workshop: content creation strategy, covering core concepts, practical applications, and industry best practices.

What this course covers: Content Creation Strategy works through social media marketing, marketing strategy and customer personas, paid ads and campaign setup and marketing analytics and attribution.

Skills you will build: measuring marketing results, writing persuasive copy and planning campaigns.

Practical applications: growing small businesses online, running brand campaigns and freelance and agency marketing work.

Who should take this course: marketers, business owners, creators and students who want to grow audiences and sales. No prior experience is needed — the course starts from the basics.

Learning outcomes: by the end of the course you should be able to apply social media marketing and measuring marketing results to your own work or projects, and know which areas to practise next.

Requirements

  • No prior experience required
  • A computer or smartphone with internet access
  • Time to practise each week

Your instructor

PM

Pallavi Mehta

Digital Marketing Strategist · 11+ years of experience

Pallavi Mehta is a digital marketing strategist with 11+ years of experience in digital marketing. Pallavi teaches marketing strategy and customer personas and SEO and keyword research with practical, step-by-step examples.

Reviews

  • P
    Pranav D. ★★★★★ 4.0/5 Sample review

    Content Creation Strategy covered paid ads and campaign setup in more depth than I expected. The pace was right for my level. Learned to read analytics instead of just collecting numbers.

  • A
    Anjali W. ★★★★★ 4.0/5 Sample review

    Well organised. Revisiting the paid ads and campaign setup part a second time really helped it click. Campaign planning templates were practical and easy to adapt.

  • Y
    Yash B. ★★★★★ 3.5/5 Sample review

    I joined to get better at measuring marketing results. The practical exercises on social media marketing were exactly what I needed. The keyword research process alone doubled the traffic on my blog.

Sample reviews are illustrative demo content, not verified purchases. Ratings from learners will appear here once submitted.

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